Daily Query

The liberal, independent, newspaper devoted to fair, balanced, and progressive ideas on Nigerian, African, and global affairs.

X3M ideas and the rise of purpose-led creativity in Africa: How sustainable campaigns are redefining global advertising rankings

In the hierarchy of global advertising, recognition has long flowed along familiar geographic lines. Europe and North America have historically dominated the language, aesthetics and institutional power of creativity. Yet the latest ACT Good Report 2026, compiled by ACT Responsible in collaboration
April 16, 2026