The Federal Government has announced plans to launch a nationwide campaign to promote Made-in-Nigeria goods and services under the Nigeria First Policy, as part of renewed efforts to boost local production and revitalize the country’s manufacturing sector.
President Bola Tinubu, who made the disclosure at a stakeholders’ meeting in Abuja, said the initiative is aimed at encouraging Nigerians to prioritize locally made products, enhance industrial growth, and create jobs by strengthening the value chain in the manufacturing sector.
The President, who was represented at the event by the Minister of State for Industry, Trade and Investment, Senator John Enoh, said the campaign aligns with his administration’s Renewed Hope Agenda and commitment to economic diversification.
The Nigeria First campaign is not just a slogan—it is a call to action,” Enoh said on behalf of the President. “We must all take pride in what we produce, support local manufacturers, and build a self-sustaining economy driven by Nigerian innovation and enterprise.”
According to him, the initiative will include incentives for local manufacturers, collaborations with state governments and private sector partners, and public awareness programs to promote confidence in Nigerian-made goods.
He added that the government will work closely with the media, trade associations, and youth groups to ensure wide public participation and awareness.
Economic experts have described the move as a significant step toward reducing Nigeria’s dependence on imports, stabilizing the naira, and creating more employment opportunities.
A strong Made-in-Nigeria culture is key to industrial recovery,” said economist Dr. Musa Abdullahi. “If implemented effectively, this campaign could reshape consumption habits and strengthen domestic production.”
The Nigeria First campaign is expected to be officially launched in the coming weeks as part of broader reforms aimed at positioning Nigeria as a self-reliant, export-driven economy while fostering national pride in indigenous products and services.
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