The Nigerian Institute of Public Relations (NIPR) and the Nigerian Export Promotion Council (NEPC) have officially agreed to a strategic collaboration aimed at aggressively promoting Made-in-Nigeria products and services across local and international markets.
​The partnership, which seeks to leverage strategic communication and trade promotion, is part of a concerted effort to stimulate economic growth, enhance foreign exchange earnings, and strengthen the nation’s economic narrative.
The NIPR will deploy its public relations and reputation management expertise to re-engineer the perception of Nigerian brands, ensuring they competitive and appealing on the global stage. The NEPC will leverage its trade networks and export incentives to create seamless pathways for local manufacturers and service providers to access international buyers.
Both agencies emphasized that promoting indigenous goods is critical to reducing import dependency, conserving foreign reserves, and creating jobs for Nigeria’s growing youth population. ​”To truly diversify our economy, we must not only produce but also communicate value.
This partnership ensures that ‘Made-in-Nigeria’ becomes a badge of quality and pride globally.” Moving forward, a joint working committee is expected to be established to outline a roadmap for joint trade fairs, international roadshows, and capacity-building workshops for local exporters.
