At Smile Communications, listening to our customers has always been at the heart of how we build and evolve our products. Over the past several months, we engaged deeply with our customers, partners, and trade channels, gathering valuable feedback through consumer insights and on-ground investigations. One message came through clearly: Nigerians want more value, more flexibility, and easier access to reliable, high-quality internet.
In response, we went back to the drawing board — and the result is a set of significantly improved device offers designed to give customers more data, more bonuses, and better value at the same or even lower entry price.
More Value on Existing SMiFi and Router Offers
We started by improving our current device propositions to deliver significantly more value without increasing costs.
Our SMiFi device, which previously sold for ₦25,000 with 10GB data, has now been upgraded to offer 100GB data at the same price. In addition, customers will enjoy a 100% bonus on all Smile Mini and Smile Midi recharges for six months after activation. This means more data, more flexibility, and more reasons to stay connected for longer.
The Smile Router offer has also been enhanced. Customers who purchase the Router at ₦50,000 now get an Unlimited plan of 250GB data (Fair Usage Policy at 3Mbps), upgraded from the previous 60GB offering. On top of that, customers receive a 50% bonus on all Smile Midi plan recharges for six months after activation.
These new offers are designed to make it easier for more people to access fast, reliable internet — whether at home, at work, or on the move.
Built from Listening, Designed for Real Life
Speaking on the launch, Goke Olaleye, Head of Marketing Operations at Smile Communications, explained that the refreshed offers reflect Smile’s ongoing commitment to customer-led innovation.
“These improved device offers are the result of months of listening closely to our customers and understanding what truly matters to them,” Olaleye said. “We have delivered significantly more value at the same price points, that make it easier for more Nigerians to experience the quality of Smile’s internet. At Smile, we believe true value means giving customers more — not charging them more.”
More Reasons to Smile
With these enhancements, Smile continues to strengthen its position as a customer-centric broadband provider, focused on delivering superior internet experiences, meaningful value, and flexible options that fit different lifestyles and budgets.
Whether you’re upgrading your current device or joining Smile for the first time, there has never been a better time to enjoy a better digital life — powered by a brand that understands what real value means.
Customers can visit any Smile Customer Center nationwide or explore these offers online at www.smile.com.ng
