A RENOWNED reputation management specialist and Managing Director of Reputation Masters Limited, Dr Jossy Nkwocha has called on the Federal Government of Nigeria to deploy national resources in building and managing the nation’s reputation in a professional manner by supporting efforts in reputation re-engineering of the country.
Dr Nkwocha made the admonition on Tuesday, 23 September 2025, while delivering a public lecture to mark the 71st birthday of Prof. J. O Nnabuko at the University of Nigeria Nsukka.
He opined that any national image project in Nigeria should be managed by professionals and fully supported by active government actions that are in sync with the project especially in leadership by example.
The event which was organised by Forum of Prof. Nnabuko’s PhD. Mentees was a landmark integrated public lecture to honour and celebrate her 71st birthday anniversary.
The lecture, focused on marketing Nigeria through reputation management, highlighted how marketing has evolved into broader spectrum, including branding, integrated marketing, marketing communications, political marketing, digital marketing, and AI marketing.
Dr. Nkwocha underscored the importance of managing Nigeria’s reputation, saying that a solid national reputation attracts local and foreign investments.
“A solid national reputation attracts local and foreign investors, tourists, trade advantages, international conferences, respect for the country and its citizens, and dignity in the comity of nations. The import of the above submission is that both the government and the citizens are deeply involved in bringing about a positive reputation,” Dr. Nkwocha said.
Dr Nkwocha applauded Prof Nnabuko’s commitment to national development, describing her as a professional with the strong desire of promoting the positive image, perception and reputation of Nigeria based on truth, honesty , good governance, peace, harmony, unity and progress.
“I desire that God will turn the heart of every citizen, especially the leaders, to righteousness. This is because sin is a reproach to any nation, but righteousness exalts a nation,” Prof Nnabuko said.
The event was marked with thanksgiving mass and a valedictory lecture attended by the creme-de-la-creme of the society and the university community. It was a glorious event to celebrate a scholar of excellence.
Over 60 PhD candidates that Prof Nnabuko successfully supervised instituted the annual lecture to honour to the marketing icon, erudite scholar, astute administrator, Professor of Marketing Management and an academic with a heart of gold.
Prof. Justitia Odinakachukwu Nnabuko joined the University of Nigeria as a Graduate Assistant in the Department of Marketing in 1983. She obtained a Master of Business Administration in Marketing (MBA) in 1987 and a PhD, Marketing, in 2002 in the University.
In 41 years of service, she attended courses nationally and abroad which included International School of Business Management, Stockholm, Sweden in 2005, Harvard Business School in 2019, IMD High Performance Boards Programme in 2022, and Wharton School in University of Pennsylvania Chicago in 2023, among others.
The event attracted personalities from different walks of life, including
Prof Gerald Nebo of Enugu State University of Science and Technology, a mentee of Prof Nnabuko, who was the chairman of the occasion, husband of the celebrant, Dr Richard Nnabuko, Hon. Jones Onyereri, PhD, former member, House of Representatives, a mentee of Prof Nnabuko, who was the guest of honour, Principal officers of the university, Prof (Sir) Chuka Ifediora, Chairman of the Forum of Prof J.O. Nnabuko’s PhD. Mentees, University of Nigeria, Enugu Campus, PhD mentees of Prof. J.O. Nnabuko.
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