History was made in the industrial and commercial city of Nnewi in Anambra State on the 27th of August, 2025, as Life Lager Nigeria unveiled the tallest yam pyramid in world at the opening ceremony of Afịa-Ọlụ Nnewi New Yam Festival 2025.
The yam pyramid which is 16 feet tall and contains a total of 1,210 tubers of yam is a symbol of hardwork and bountiful harvest
Yam is a very significant crop in Igbo culture, and different Igbo delicacies are made from it.
Back in the day, wealth was measured by how big a person’s barn of yam was.
Huge yam produce symbolize hardwork and wealth, so it is no surprise that Life Lager Continental chose to unveil the world’s tallest yam pyramind in Nnewi, a city that symbolizes wealth that comes from hardwork.