Smile Communications, Nigeria’s leading 4G LTE broadband service provider, is proud to announce the launch of Smile Salutes 2.0, a heartfelt campaign dedicated to recognizing and celebrating some of the most underappreciated workers and professionals across the country.
Following the success of last year’s debut edition, Smile Salutes 2.0 shines an even brighter spotlight on the everyday individuals who keep our communities running — often without the recognition they deserve. From carpenters, fashion designers, and plumbers to hair stylists, drivers, technicians, and more, this year’s campaign brings visibility to these hardworking professionals while still acknowledging white-collar workers who also contribute meaningfully.
“This campaign is about appreciation — pure and simple,” said ‘Goke Olaleye, Head of Marketing Operations at Smile Communications. “Too often, we overlook the people who build, fix, design, care, and serve in ways that keep society moving. Smile Salutes 2.0 is our way of saying, ‘We see you, we appreciate you, and your work matters.’
Smile Salutes 2.0 will focus solely on recognition and storytelling,. The campaign will feature various blue and white collar professionals, and would be shared across Smile’s digital platforms and media outlets to ensure their contributions are seen, heard, and celebrated.
Nigerians are encouraged to join the conversation and share stories of remarkable individuals in their communities using the hashtag #SmileSalutes.
Smile Salutes 2.0 reaffirms Smile Communications’ commitment to staying connected to the real lives of Nigerians and using its platform to uplift the voices of those who rarely get the spotlight.
About Smile Communications
Smile Communications delivers fast, reliable 4G LTE broadband and voice services to numerous onsumers in Nigeria, empowering individuals and businesses to stay connected. With a focus on innovation, simplicity, and service, Smile continues to create value and connection where it matters most.
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Smile Salutes 2.0: Shining a Light on Nigeria’s Everyday Heroes
How often do we stop to appreciate the people who make our lives easier — the tailor who always gets your fit right, the plumber who shows up in the rain, or the hair stylist who turns bad days into good ones with a simple touch-up?
Well, Smile Communications is doing exactly that with the return of its heartwarming campaign, Smile Salutes 2.0!
This year, the spotlight is on the unsung heroes across Nigeria — carpenters, fashion designers, plumbers, hair stylists, drivers, and even the tech support folks who rescue us from WiFi disasters. Of course, office professionals are not left out either. If you show up, do your job with pride, and impact lives, this campaign is for you.
“This campaign is about appreciation — pure and simple,” says ‘Goke Olaleye, Head of Marketing Operations at Smile Communications. “Too often, we overlook the people who keep our world running. Smile Salutes 2.0 is our way of saying, ‘We see you, and we appreciate you.’”
Smile is using its platforms to spotlight people doing remarkable work, often in the background. It’s all about visibility — giving these everyday champions the credit and attention they deserve.
You can follow along or even shout out someone awesome in your community by using the hashtag #SmileSalutes on social media.
So the next time someone fixes your leaking pipe, designs your wedding outfit, or helps get your child ready for school — take a moment to say thanks. Or better yet, join Smile in celebrating them. Because in the hustle and bustle of life, appreciation goes a long way.
