… To explore the impact of artificial intelligence on public relations practice
The Public Relations Consultants Association of Nigeria (PRCAN), led by Dr. Nkechi Ali Balogun, has announced the maiden edition of the PRCAN Knowledge Hub (formerly PRCAN Masterclass Series), scheduled for Tuesday, March 24, 2026.
The hybrid event will take place at the Lagos Marriott Hotel, Ikeja, and will convene leading voices in strategic communication and digital media to explore the impact of artificial intelligence on public relations practice.
Among the headline facilitators is Karl Haechler, CEO of Burson Africa, who will deliver a session titled “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility.”
Also speaking is Tomiwa Aladekomo, CEO of Tech Cabal Nigeria, presenting “Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence & Reputation Management.”
The session will be moderated by Mojisola Saka, Chief Engagement and Experience Officer at Booucles Africa, and Ayeni Adekunle, Founder/CEO of Black House Media.
Positioned as PRCAN’s flagship professional development platform, the Knowledge Hub targets senior and mid-level practitioners across the public and private sectors. Participation extends beyond PRCAN members to professionals from allied bodies including ADVAN, OAAN, AAAN, and MIPAN.
The programme will feature focused sessions, case studies, interactive workshops, and live demonstrations of AI tools. Core themes include AI algorithms in public relations, managing digital disruption, crisis communication in volatile online environments, AI-driven content creation and analytics, reputation management, and deepfake detection.
Adetola Odusote, Chairman of the PRCAN Education Sub-Committee, described the initiative as a strategic advancement of the association’s capacity-building mandate.
“The PRCAN Knowledge Hub marks a strategic evolution of our commitment to professional development. As technology reshapes communication practice, equipping practitioners with future-ready skills is imperative. This platform enables professionals, institutions, and policymakers to harness digital disruption responsibly and strategically through AI.”
PRCAN invites marketing and communication professionals across corporate, government, and agency environments — including corporate communicators, policy advisers, brand strategists, media professionals, and integrated marketing communications stakeholders — to participate in this inaugural edition.
