PCCSIGN urges content creators to apply for FG grants

September 29, 2024
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As millions of Nigerians take advantage of the opportunities for content creation on social media platforms to make money and create jobs, content creators have been urged to apply for financial support from the federal government and the regulatory authorities to expand their creative endeavours and, in the process, create employment and training opportunities for a greater number of Nigerian youths. 
 
Speaking at a conference on Saturday (yesterday, September 29), National President of the Practitioners of Content Creating, Skit-making, and Influencers Guild of Nigeria (PCCSIGN) and Corporate Affairs Commission’s (CAC) Ambassador, Mr Michael Obinna Nwabufo, disclosed that the association has successfully applied for grants through the Bank of Industry (BOI), which he said would release the money in October.

“This money is not for you to do any other thing, but to help you grow and become successful content creators and influencers because we know how talented a lot of you are and you just need this support,”  Nwabufo, a talent and brand manager, said.

He decried the hardship in the country due to inflation, saying, “90 percent of conversation for some Nigerians has always been about how bad the country is, but in PCCSIGN, 80 percent of our conversations is about the opportunities that exist in Nigeria.”

He noted that members of the organization are trying their best to help the country in their own little way, and urged those who don’t understand the process not to condemn the organisation’s struggle.

“We saw an opportunity that will benefit a lot of young creators and models, so we approached the government for assistance to help. We have decided to take this significant move towards nation-building and the growth of the Nigerian youths.

“As an ambassador of the Corporate Affairs Commission, I will also be sponsoring the business registration of 100 upcoming content creators/influencers models.

“PCCSIGN has partnered with the Nigerian Police, which will help our creators to be recognised nationwide to avoid wrong profiling or harassment and disrespect.

“So, you have to register and get your identity card on our website easily. Content creators should be respected, they are the big deal,” he stated.

Nwabufo, who said the skills were considered worthless a few years ago, expressed joy that they are now taking the lead by creating new jobs and changing lives, even as he described content creation as a gateway to prominence and a major economic contributor globally.

Nwabufo stated that with the I-Dice Initiative for the creative industry, the organization could make more legends like Oga Sabinus in the skit making industry.

He said they would also apply for the I-Dice Funds for the creative industry as announced by President Bola Tinubu during his speech on Sunday, August 4, 2024.

He, however, stressed that if the upcoming creators and influencers were empowered, the Federal Government would be able to lift thousands, if not millions, of people out of poverty, because according to him, Nigerians are too creative.
“As of today, YouTube is paying over 80 million people across the globe and if five to 10 million Nigerians tap from this streaming money, God will not be angry.
“We still have other platforms that generate money such as facebook, TikTok, X and many more. Fellow Nigerians, PCCSIGN is set to change the narrative when it comes to nation building.
“We have realized that some of the people serving in public offices in Nigeria are not carrying us along, but Nigeria must work; we must work together, nation building is our business as Nigerians.
“We will be having an award ceremony for content creators /influencers and also national service delivery for public office holders in Nigeria,” he said.
He also advised that some public office holders should be content creators to showcase their works and achievements
He urged them to create videos, articles, and images that tell stories about their works so that the public will know that they are working.

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