Hensard University on Friday hosted Mr. Chido Nwakanma, a renowned journalist, communication strategist, and marketer, as the guest expert for the second edition of its monthly ‘Industry Meets Academia Series’ webinar.
The virtual event focused on the vital role of media and strategic communication in national development and global relevance.
Nwakanma, an adjunct lecturer at Pan-Atlantic University, Lagos, shared his decades of experience, providing students and faculty with valuable insights into the critical connection between media, strategic communication, and the development of national and global standing.
During his presentation, Nwakanma emphasised that a nation’s power in the 21st century hinges not only on economic strength or military might but also on the strength of its narrative.
He argued that media and strategic communication have evolved into central pillars for shaping internal cohesion and projecting external influence.
He highlighted key roles, including the power of a national narrative to foster a shared identity, mobilise citizens, and legitimise political actions. However, he cautioned against the misuse of narratives, warning that they can also promote prejudice and division.
Nwakanma stressed the indispensable nature of media and strategic communication in national development across various facets.
He noted the media’s role in setting the public agenda and holding power accountable through investigative journalism. He also emphasised the importance of translating complex policies into accessible information for citizen participation.
Nwakanma advocated for the use of media in creating a shared national identity by telling inclusive stories that celebrate diversity while emphasising common values.
The veteran journalist pointed out that a free and vibrant media environment is a key indicator of economic health, attracting foreign investment. He also noted that strategic communication is the lifeblood of commerce, driving innovation and connecting producers to consumers.
He explained how strategic communication crafts and projects a national brand rooted in cultural exports, tourism, and diplomatic values, contributing to a nation’s “soft power.”
Nwakanma called strategic communication a modern form of digital diplomacy, enabling nations to articulate their foreign policy, build international consensus, and manage cross-border perceptions. He also underscored the importance of ethical journalism, authentic storytelling, and inclusivity in achieving sustainable national development and global relevance.
The communication strategist emphasised that a nation that invests in a free, responsible, and innovative media landscape, while mastering the art of strategic, authentic storytelling, accelerates its development and secures its relevance on the global stage.
Following the presentation, students engaged in a lively question-and-answer session with Mr. Nwakanma.
Prof. Emmy Idegu, Chairman of the webinar Committee, on behalf of the Vice-Chancellor, Prof. Dileep Kumar, commended Nwakanma on his insightful presentation.
He stated that the ‘Industry Meets Academia Series’ was designed to expose students to leaders in their respective fields. The webinar was well-attended by academic and non-academic staff, including Prof. Femi Shaka, Dean of the Faculty of Communication and Film Studies.
