NIPR Lagos Chairman Calls for Early LaPRIGA 2025 Entries: Urges Members to Avoid Last-Minute Rush

November 13, 2025
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The Chairman of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR Lagos), Dr Samuel Ayetutu, FNIPR, has encouraged practitioners, agencies, and corporate communication teams to submit their entries for the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2025 well ahead of the deadline.

Speaking on the importance of timely submissions, Dr Ayetutu emphasised that early entry preparation reflects professionalism and allows for higher-quality presentations.

“My counsel is, be proactive.” Dr Ayetutu stated. “We urge all individuals, agencies and corporate organisations to finalise their entries promptly to avoid the need for last-minute adjustments.

Furthermore, we extend a special invitation to practitioners who have not participated before; this is your year to step into the spotlight and showcase your exceptional work.”

The Chairman further said, “Now in its milestone 10th edition, LaPRIGA remains the flagship platform for recognising and celebrating innovation, creativity, and impact within Nigeria’s public relations industry”. The 2025 edition, themed “Nox Excellentia” – Night of Excellence, will spotlight outstanding achievements across over 20 award categories.

This year’s categories reflect the diverse excellence within the profession, including:

PR Agency of the Year – The pinnacle award for overall agency performance.

Campaign Excellence Awards – Recognising outstanding Public and Private Sector campaigns.

Specialist Skills Awards – Honouring excellence in Crisis & Issues Management, Internal Communications, and Community Relations.

Industry Influencer Awards – Celebrating the Most Influential PR Professional, Rising Star and Corporate Communication Professional of the Year.

Innovation Awards – Recognising Best Use of Technology and Insight-Driven Communication.

Lifetime Achievement – The Evergreen Award – Honouring sustained and exceptional contribution to the profession.

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