NCC seeks stronger partnership with Multichoice to boost creative industry

March 21, 2026
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The Director-General of the Nigerian Copyright Commission, Dr John Asein, has called for stronger collaboration with MultiChoice Nigeria to promote a more enabling environment for creators and investors in Nigeria’s creative industry.

Asein made the call during a courtesy visit by the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, and her delegation to the Commission’s headquarters in Abuja. He expressed confidence in her ability to provide strong leadership, professional depth, and strategic insight to Nigeria’s rapidly evolving media and content ecosystem.

According to him, the visit provided a valuable opportunity for both organisations to deepen collaboration on issues central to the growth and sustainability of the country’s creative economy. He emphasised the importance of strategic partnerships in tackling copyright infringement, improving content protection, and ensuring that creators receive fair compensation for their work.

Asein noted that the Nigerian creative industry has continued to expand in recent years, driven by innovation in film, music, broadcasting, and digital content, adding that effective copyright protection remains essential to sustaining the sector’s growth and attracting investment.

Speaking during the visit, Omotosho reaffirmed MultiChoice Nigeria’s commitment to supporting the growth of Nigeria’s creative sector through partnerships, capacity development, and investment in local content production.

She stressed the importance of collaboration with regulators and stakeholders to build a sustainable ecosystem that benefits creators, investors, and consumers.

The meeting, according to officials, marks another step toward strengthening cooperation between the Nigerian Copyright Commission and MultiChoice Nigeria, with both parties expressing readiness to work together to promote creativity, protect intellectual property, and support the long-term development of Nigeria’s creative economy.

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