NBC unveils “FreeTV” DTH National Platform, offers 18 months free carriage to Broadcasters

April 9, 2026
3 views
Charles Ebuebu DG, NBC

The National Broadcasting Commission has initiated a significant overhaul of Nigeria’s long-delayed digital broadcasting migration with the launch of FreeTV, a fully free-to-air national platform supported by satellite and IP delivery.

Presenting to the BON 81st General Assembly on Wednesday, NBC Director-General Dr Charles Ebuebu admitted that over ₦60 billion invested across 17 years has produced digital signals in only eight states and left the industry without audience data or reliable revenue.

The new effort will avoid all the mistakes of previous digitisation efforts.

FreeTV will launch on 15 May 2026 with over 100 HD channels, full nationwide coverage, and no encryption. For the first 18 months, qualifying broadcasters will not pay carriage fees if they meet a 60% local content quota and actively promote the platform.

A state-of-the-art audience measurement system from GARB Bulgaria — already operating in Europe since 2006 — will deliver verifiable viewership data for the first time.

The regulator also announced six regional production studios in Lagos, Abuja, Port Harcourt, Enugu, Kano, and Benin, which will create thousands of jobs and feed authentic Nigerian content into the national lineup. Full analogue switch-off is fixed for 31 December 2028.

BON members were told the partnership is not optional participation but “co-ownership” of the future. “We faced these challenges together. Now we will fix it together,” the Director General said.

Background: Understanding Digital Switchover (DSO)

Digital Switchover (also known as Digital Television Transition or Analogue Switch-Off) is the global process of replacing analogue terrestrial television broadcasting with more efficient digital terrestrial television (DTT).

Key Benefits:

  • Superior picture and sound quality (including HD and UHD support)
  • More channels within the same spectrum
  • Lower transmission power and operational costs for broadcasters
  • Freeing up valuable “digital dividend” spectrum for mobile broadband and other services

Why the Switch Is Necessary: Analogue signals are spectrum-inefficient and outdated technically. Digital broadcasting is more resilient, supports interactive features like Electronic Programme Guides (EPGs), and provides better reception — including on portable and mobile devices. The International Telecommunication Union (ITU) coordinated regional deadlines, with many countries aiming for 2015 under the GE06 Agreement.

During the transition, broadcasters typically simulcast (broadcast both analogue and digital signals) to allow gradual migration. Viewers with older analogue TVs require a digital set-top box (decoder) or a new digital television to continue receiving free-to-air channels. Cable, satellite, and IPTV services are generally unaffected as they were already digital.

Global Status: Most developed nations completed the transition years ago:

  • United States: Full-power analogue ended in 2009 (low-power extensions until 2022).
  • United Kingdom: Completed by 2012.
  • Many European and Asian countries followed in the 2010s.

Several African countries have faced delays due to infrastructure, funding, and awareness challenges. As of 2026, a few are still in progress or reviving earlier stalled projects.

Nigeria’s Journey Nigeria’s DSO efforts commenced around 2006–2012, with pilot projects in Jos (2016), Abuja, Kaduna, and Kwara. The country missed the original ITU-inspired 2015 deadline due to funding shortages, infrastructure gaps, limited technical capacity, and inconsistent government support.

By early 2026, the project has been revived under President Bola Ahmed Tinubu’s Renewed Hope Agenda. The NBC is collaborating with Nigerian Communications Satellite Limited (NIGCOMSAT) on a hybrid terrestrial-satellite model to ensure comprehensive nationwide coverage, particularly in remote areas.

Targeted Benefits for Nigeria:

  • Significantly more TV channels with superior quality
  • Freed spectrum for telecommunications growth
  • Economic boost for local content production and broadcasting
  • Improved access in underserved regions

 

 

Don't Miss