The Nigerian Bottling Company (NBC) has mobilized hundreds of youths, community members, and stakeholders in a clean-up awareness walk aimed at promoting environmental responsibility and sustainable living.
The exercise, held on Thursday in Lagos, was part of NBC’s “World Without Waste” initiative, designed to encourage recycling, waste segregation, and proper disposal habits among Nigerians.
Participants, including students, youth volunteers, and environmental advocates, took to major streets and marketplaces, sensitizing residents on the dangers of indiscriminate waste disposal and the benefits of recycling.
NBC’s Director of Public Affairs and Communications, Ekuma Eze, said the company remains committed to working with communities to tackle plastic waste and protect the environment.
“Our goal is to build a culture of sustainability, where young people and communities take ownership of their environment,” Eze explained. “Through initiatives like this, we hope to inspire collective action towards cleaner, healthier spaces.”
The clean-up walk featured demonstrations on waste sorting, recycling awareness campaigns, and distribution of educational materials on environmental hygiene.
Community leaders and youth representatives applauded the initiative, calling it timely and impactful, especially in densely populated urban areas struggling with poor sanitation.
NBC assured that the campaign would continue across multiple states, with partnerships from schools, local councils, and non-governmental organizations to deepen awareness.
“Protecting the environment is a shared responsibility. By involving young people, we are building a generation that will champion sustainability,” Eze added.
