Leadway Assurance has been announced as the Official Insurance Partner of the 2025 Lagos International Trade Fair, West Africa’s largest business exhibition scheduled to hold from Friday, November 7 to Sunday, November 16, 2025, at Tafawa Balewa Square, Lagos.
The fair, organised by the Lagos Chamber of Commerce and Industry (LCCI), is a major annual event in Nigeria’s economic calendar, drawing over 1,600 national and international exhibitors. It serves as a vital platform for business networking, investment promotion, and trade facilitation across sub-Saharan Africa.
Confirming the partnership, Leadway Assurance said the move underscores its long-standing commitment to enterprise development and support for micro, small and medium enterprises (MSMEs).
Kike Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance, said:
“Partnering as the Official Insurer of the Lagos International Trade Fair speaks to both our leadership in the insurance industry and our deep belief in the power of enterprise.”
“At Leadway, we understand how critical insurance is in unlocking growth and securing the future for entrepreneurs and business owners alike. This partnership is not just about visibility—it’s about value.”
She noted that Leadway’s participation will focus on fostering an enabling environment that empowers MSMEs and engaging stakeholders across sectors to explore how insurance can drive growth and long-term sustainability for businesses.
The company also highlighted the importance of the collaboration in promoting financial inclusion and awareness around insurance services for entrepreneurs.
Beyond the trade fair, Leadway Assurance continues to champion public engagement on insurance through initiatives like its #NoLooseGuard campaign, aimed at repositioning insurance as a proactive tool for wealth creation and risk management.
In 2024, the company recorded ₦173.2 billion in insurance revenue and paid out ₦117 billion in claims, reflecting its strong financial standing and customer-focused service delivery. It also maintained a six-month consecutive lead in media share of voice among industry competitors in the first half of 2025.
With over five decades of experience, Leadway Assurance is widely regarded for its innovation, operational excellence, and trusted claims resolution.
