The Federal Government has reiterated its commitment to transforming Nigeria’s creative sector into a key driver of economic diversification, outlining plans to establish a structured operational template designed to de-risk investment and attract local and international capital.
Speaking at a media brief on October 2, 2026, in Abuja, the Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, emphasized that building a robust framework remains central to unlocking the full potential of the sector.
”What has consistently been missing in our creative ecosystem is not talent, but structure, ownership, and clear pathways to market monetization,” Musawa stated. “The Federal Government is addressing these gaps through targeted initiatives to ensure our creative sector provides sustainable livelihoods and contributes significantly to the national GDP.”
The government’s roadmap focuses on key structural interventions aimed at formalising creative enterprises across the nation; By establishing mechanisms that enable creators to protect, securitize, and leverage IP rights, such as film catalogues and music publishing as viable assets for commercial bank financing.
Strengthening dedicated funding conduits, including the Creative Economy Development Fund (CEDF) and the iDICE framework, to expand access to capital for creative entrepreneurs.
By utilising data platforms like Origins to track economic output, employment numbers, and digital sales across Nigeria’s creative landscape and partnering with regional and global players to deploy physical hubs and digital distribution infrastructure beyond major metropolitan centers.
The strategic framework supports the administration’s broader Destination 2030 agenda, which aims to generate two million jobs and position the country as a global creative epicenter.
Ministry projections suggest structured interventions in film, music, fashion, and digital arts could boost the creative economy’s contribution to Nigeria’s gross domestic product (GDP) to $100 billion.
In a related development, the Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, confirmed at a press conference at the State House in Abuja that Nigeria will leverage upcoming industry platforms, including the Creative Africa Nexus (CANEX) Weekend, scheduled for November 5–8 in Lagos, to showcase investment-ready enterprise templates to domestic and foreign investors.
