Goldberg has continued to deploy its campaigns as a unifying force, bringing joy, excitement and shared experiences to Nigerians across the country.
During the recent Africa Cup of Nations, as the Super Eagles embarked on their continental journey, the brand identified an opportunity to reflect how football is truly experienced in Nigeria — not as an individual pastime, but as a collective ritual shaped by emotion, belief and shared passion.
Building on this insight, Goldberg launched the Our Beat, Our Gold campaign, a creative initiative designed to celebrate the cultural heartbeat of Nigerian football fandom. Central to the campaign was the introduction of The Golden Clan, a carefully curated collective of cultural voices brought together to represent the diverse ways Nigerians experience and express their love for the game.
The Golden Clan featured a mix of personalities drawn from different spheres of entertainment and sports, including actors Kunle Remi and Shaffy Bello, former Super Eagles striker Brown Ideye and comedian Broda Shaggi. Each member embodied a unique dimension of fandom, capturing the humour, intensity, nostalgia and emotional investment that define Nigerian football culture.
Through the campaign, Goldberg leaned heavily into humour, raw emotion and lived fan experiences, resonating with audiences who see football as more than just a sport, but a shared national language that cuts across age, background and social status.
In addition, the brand rolled out immersive match-viewing experiences that redefined traditional football screenings.
Rather than replicating the familiar bar or viewing-centre setup, Goldberg created communal spaces where football intersected with music, performance and collective expression. These spaces transformed match days into vibrant cultural moments, reinforcing the idea of football as a unifying social experience.
By merging sport, culture and community, Goldberg reaffirmed its commitment to celebrating togetherness and national pride, using football as a powerful platform to unite Nigerians and create moments of happiness and connection.
