A media consultant and strategic communication expert, Mr Temidayo Awotula, has called on media practitioners to embrace technological innovation, discipline and result-driven execution to enhance efficiency and effectiveness in the industry.
He said that media practitioners should also engage in seasoned academic proficiency and imbibe 21st century training to enhance professionalism and world’s best practices.
According to the communication expert who just bagged Master’s of Science (M.Sc) degree in Project Management from University of Wolverhampton, United Kingdom, where he bagged Master of Science (MSc) in Project Management, this has become necessary to bring the profession up to speed.
“The world is moving very fast in technology, innovation and 21st best practices in all fields, especially in the media space, which is extremely affected.
“I urge practitioners in the media industry to engage in seasoned education in order to acquire 21st century technological innovation to enhance discipline, professionalism and best ethical practices,” he said.
Awotula, also the Chairman, The Vines World, a photography production and project management company, said he decided to engage in further educational pursuit in order to acquire more knowledge, especially in technology and innovation in the media field.
“Aside the knowledge that I have acquired which gave me a strong grasp of media strategy, brand development and organisational growth, I still felt I needed more knowledge because technology and innovation in media field are moving very fast.
“I am indeed happy to bag MSc in Project Management from the institution internationally recognised for its commitment to widening access to education, outstanding student support, career-focused learning and impactful research that addresses real-world challenges.
“The institution also placed strong emphasis on practical application and professional readiness.
“So my training for the past one year has equipped me with advanced project management skills, strategic planning expertise and global best practices that will further enhance my capacity as a business and media executive,” he stated.
Awotula, an indigene of Igbolomi, Mahin Kingdom in Ilaje council area of Ondo State, expressed confidence that his new educational height would significantly accelerate his impact in the business and media space, strengthen organisational efficiency and improve project delivery within the Nigerian media space.
