By Azuka Jebose
FOR nearly five years, Asake, just like Burna Boy, Davido, Whiz Kid, Tems, Tiwa Savage, Rema worked so hard to establish himself as one of Africa’s most recognisable and adored music makers. He is a global artist. Asake tours every month of the year. He sells out stadia, major concert halls, and theatres in mega world beloved cities. He hangs out with sort after A list entertainers and celebrities. He is widely loved and recognized by international fans and concert goers.Asake is world beat. He is a global superstar.
So to Asake’s dad and Nigeria’s social media bloggers, content makers and fools: you are just a bunch of noise makers over the recent noise that the Afrobeats superstar abandoned his sick dad who is stricken by a stroke and other illnesses. Parade him with a walker, a wheelchair and everything else. The blunt truth is, Asake’s brand is not Nigeria’s brand. 90% of Asake’s fans and concert goers, those who put real money in his pocket by going to his concerts and downloading his music are from a different culture. And that culture would frown at his father’s cry that his son abandoned him and refused to take care of him. Asake’s global fan base does not care. Asake’s global fan base will not abandon him because his father is crying on social media.
Asake is out West. And out west, the culture doesn’t recognise that a child must take care of his parents.
So, I do not see any damage to his brand. Nigerians can barely sustain themselves before thinking of sustaining Asake with sold-out concerts. Any sold-out event in Nigeria is either powered by corporate collaboration or by the entitled rich.
Nigeria’s social media attacks are just local and ignorant. Na wetin Nigeria don do for Asake since he became famous?
His fans will tell you “he doesn’t owe his dad shit”. None of these Afrobeats superstars survive on state tours in Nigeria. Ask yourselves how many times any of these stars don do national tours in Nigeria? Asake’s father should go and shut the hell up.
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