The Coca-Cola Nigeria Limited today, Monday, October 14, launched the latest product, Coca-Cola® Wozzaah Zero Sugar, in Port Harcourt, the Rivers State capital.
Senior Director, Frontline Marketing at Coca-Cola Nigeria Limited, Yusuf Murtala, said the Wozzaah Zero Sugar new product, which has been unveiled in Nigeria, “is a symphony of flavors inspired by the beating heart of African culture.”
Murtala said through digital experiences, coupled with the refreshing taste of Coca-Cola® Wozzaah, consumers in Nigeria would “be transported through the continent of Africa, experiencing the electrifying flavors and expressive culture of each unique country.”
According to him, Coca-Cola® Wozzaah Zero Sugar is available to purchase for a limited time only in select outlets across Nigeria.
The Senior Director explained further: “Coca-Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavor provides the refreshing Coca-Cola taste fans know and love, remixed with vibrant, tropical flavors inspired by Africa.
“The design of the packaging of Coca-Cola® Wozzaah boasts contemporary typography and bursts of vivid color that captures the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity.
“Coca-Cola® Wozzaah pays tribute to the energy of the continent, recognizing the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca-Cola® Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences.
“These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans across the country.”
Murtala added that Coca-Cola partnered with Nigerian music sensation and popular favorite, Lojay, to play a pivotal role in bringing Coca-Cola® Wozzaah to life in Nigeria.
“Renowned for his melodious Afrobeats tunes and dedication to celebrating African culture, Lojay promises to infuse the Coca-Cola® Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across Nigeria.
“We are thrilled to introduce Coca-Cola® Wozzaah, the limited-edition Coca-Cola Creations release in Nigeria. This product celebrates the rich tapestry of African culture while embodying the spirit of innovation and creativity.”
Murtala added: “Partnering with Lojay adds an authentic touch to this exciting launch, and we can’t wait to see how his dynamic presence will elevate the experience and create unforgettable moments for our Gen Z consumers nationwide.”
Speaking further, Murtala disclosed that Coca-Cola® is collaborating with WafflesnCream popularly known as waf., to create exclusive merchandise available for purchase online, which can be delivered nationwide.
He added: “In celebration of Nigeria’s vibrant and dynamic culture, Coca-Cola® Wozzaah ignited the city of Port Harcourt with an electrifying consumer launch event featuring a live performance by Lojay and other top artists. This is just the beginning of an exciting journey that promises more exciting experiences to come.”
