China on Wednesday shared its rural revitalisation and poverty reduction experience with African journalists during visits to Minning Town and Changcheng Huayuan Community in the Ningxia Hui Autonomous Region.
The tour is part of an international seminar organised by the International Department of the Communist Party of China.
The seminar is themed: “Promoting the Building of a China-Africa Community with a Shared Future for All Seasons in the New Era: The Responsibility of the Media.”
The programme brought together media professionals from across Africa to exchange experiences on development, governance and China-Africa cooperation.
At Minning Town in Yongning County, the delegation visited the Smart Industrial Park of Ningxia Xiaoming Agriculture and Animal Husbandry Co., Ltd.
At the Park, officials demonstrated how modern agriculture, industrial investment and technological innovation support rural development and employment generation.
The company, a national high-tech enterprise listed on China’s ChiNext Market, integrates poultry breeding, hatchery operations, feed production and technical services within a comprehensive agricultural value chain.
Liu Meiling, representative of Ningxia Xiaoming Agriculture and Animal Husbandry Co., Ltd. said the company accounted for nearly 15 per cent of China’s commercial layer chick market.
Liu added that the company had invested more than 500 million yuan in Minning Town to establish modern breeding facilities, a smart agriculture industrial park and related infrastructure.
She said the investments created more than 400 jobs for local residents, most of whom were relocated families, while stimulating growth in logistics, crop production, feed processing and other supporting industries.
The delegation also toured the Minning Hemei E-commerce Workshop, where digital platforms enable local residents to market agricultural products and expand access to domestic and international markets.
Xu Meijia, Head, Minning Hemei E-commerce Workshop, explained that e-commerce had become an important driver of rural entrepreneurship by connecting farmers and small businesses directly with consumers while creating additional income opportunities.
“The workshop features livestream sessions where different products are displayed to attract customers and facilitate orders.
”Through collaboration with various online shopping and delivery platforms, our products are made accessible to a wider market,”she said.
Han Wei, Deputy Secretary of the Party Committee of Changcheng Huayuan Community, said the focus of the model was to bring essential services closer to residents.
Han said it also aimed to create a supportive environment where people could access healthcare, social activities and livelihood opportunities within their neighbourhood.
“Our community provides different services for residents, including healthcare support, cultural activities, elderly care and assistance for vulnerable groups.
“We have a clinic where residents can receive basic medical services, activity centres where neighbours interact, and platforms that support employment and community participation,” she said.
She added that the community also operated affordable service points, including a volunteer-supported hairdressing service and a supermarket that provides agricultural products from poverty alleviation programmes.
“These services are not only about meeting daily needs but also about improving the quality of life of residents and strengthening relationships among neighbours,” she said.
The tour offers practical insights into China’s approach to rural revitalisation through agriculture, technology and community-based development.
The programme is also designed to strengthen exchanges between China and African media professionals on governance, development cooperation, poverty reduction and media collaboration.
