Nigeria’s telecommunications giant, Globacom (Glo), has witnessed a notable decline in its subscriber base, raising industry concerns about the company’s competitiveness and service quality in a rapidly evolving telecom market. According to the information released by an online news platform, Technology Times, Glo has been hit by an unprecedented los of over 43% million subscribers, representing a large chunk of 69.2% of its customer base.
In the same veins Nigerian Communications Commission (NCC), Glo’s customer numbers have shrunk significantly over the past quarter, marking one of the largest subscription drops for the company in recent years. The official data released by NCC showed that Glomobile was the most impacted among competing mobile netwrors operators(MNO’s) that recorded varying degree of subscribers losses that has seen the nation’s telecoms market subscribers base drops from 219,304, 281(101.6%) in Q1 2024 to 154,904, 827(71.28%) by Q2 2024.
This trends in Glomobile decline in customer base according to NCC is “ The removal of Subscriber Identification Modules(SIM) that are not linked too verifiable National Identification Number(NIN) and the rectification of major discrepancy by a Major Network Operator explain the significant drop in Nigeria’s telecom subscriber base”
Industry experts attribute this shift to various factors, including intense competition from rivals MTN, Airtel, and 9mobile, all of whom have invested heavily in network upgrades, 5G deployment, and customer experience initiatives. While Glo has long held a prominent market share with its reputation for affordable data and flexible plans, the recent subscriber drop suggests that customers may be seeking better quality, faster internet, and more reliable service options.
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